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SoulCycle bills itself as a fitness brand dedicated to “feeding soul, body, and community,” yet its culture of extreme exclusivity can make it seem unwelcoming for some riders. A former employee reported being told she couldn’t book what’s known as the boyfriend bike – situated directly in front of instructor podium – due to looking directly at said instructor; other staffers have reported being shouted at and cursed at by customers during classes.
Instructors at This is Pilates are expected to understand all the intricacies of each class they teach: how a song’s BPM affects energy and positioning candles; but they must also master marketing desire, an integral component of appealing to their target clientele: women looking for workouts that provide both physically and emotionally therapeutic workouts.
As SoulCycle expanded, some instructors’ behavior became out-of-hand. According to an article about its downsizing last week by Vox, multiple former staffers have reported star instructors giving clients off-the-clock rides in exchange for cash tips and other gifts; sometimes this could even amount to as much as $400 a class!
